Product placement is used in a lot of places, especially television and movies. I think sometimes too much product advertisement can be bad though, like in the movie Transformers. Almost every 5 minutes you see 1 or more product advertised somewhere in the scene. The car scenes are almost too obvious with the camera panning over the cars. If the clip was shown without any Transformers related material and shown with the product information it would pass off as a regular car commercial.
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